News

Leading Treestand Manufacturer, Lone Wolf Portable Treestands, purchases CamoFlex, maker of 3D Camo Cover System

Edwards, IL – In its ongoing efforts to expand into new categories within the outdoor industry, Lone Wolf Portable Treestands will acquire the Burlington, IA based CamoFlex, maker of the PMI Cover System™.

The PMI Cover System™ represents a revolutionary new family of products that offer fast, total concealment in any hunting situation, regardless of available cover. The system works with a unique Quick Mount Block and cluster of 3D CamoFlex treelimbs. Positionable right down to the INDIVIDUAL LEAF, the PMI Cover System is a perfect compliment to the stealthy Lone Wolf Treestands.

“Jeff (Weaver) and I started using the CamoFlex products ourselves, last year,” said Lone Wolf President, Jared Schlipf. “It was just so effective in spots where we wanted to hunt but didn’t have enough cover and we were so impressed with the overall product I made a phone call to Dave Pittman to discuss a cross marketing plan with Lone Wolf. After speaking to Dave, and seeing his need for a team to take CamoFlex to the next level, we knew we needed to make an offer to purchase.”

Recognizing the multi-season, multi-species applications of the product was of great appeal to Schlipf. “I can’t think of a hunting season that CamoFlex couldn’t be utilized effectively to gain that edge in concealment. And, frankly, the patent is so solid, I couldn’t overlook it.”

The originator and owner of CamoFlex, David Pittman, felt he was making the right move at the right time. “I’ve known of the Lone Wolf product for many years. And in an industry full of ‘me-too’s’ they stand out. The same could be said for CamoFlex. The two companies are based around very innovative ideas and purposes.

“Frankly, as a small business, you tend to wear too many hats. As successful as the company has been, I needed a way forward, and Lone Wolf provided that,” said Pittman.

Looking ahead, Schlipf’s goal for CamoFlex will be to expand distribution and increase industry awareness; using the same effective approach that Lone Wolf has shown by linking up with strong industry partners who use CamoFlex to complement their own great products.

“Right now, I’d say you’ll see some major changes in the immediate future,” said Schlipf. “The name will change slightly, the product line will grow immensely and the marketing approach will be fresh and intense.”